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Social media have developed into popular platforms for promoting online content for individuals, businesses, and news media sites. Many peer-reviewed medical journals have followed suit to advertise recent publications.1 2 A randomized controlled trial of Journal of the American College of Radiology publications showed significantly increased page visits in those advertised with an organized social media strategy from editorial board members compared with a control arm.3 It is therefore not surprising that the impact indicated by social media traffic shortly after publication may be highly predictive of future citations.4 5
In February 2015, the Journal of Neurointerventional Surgery social media team began a campaign to expand the journal’s social media presence through Facebook and Twitter posts. These efforts began with tweets highlighting new online first publications followed by identical posts to the journal and Society of Neurointerventional Surgery (SNIS) Facebook pages. Each post was tagged with a shortened …
Competing interests None declared.
Provenance and peer review Not commissioned; externally peer reviewed.