The use of social media is pervasive throughout society and serves many purposes. Traditional forms of advertising are being upended as vendors recognize the unique abilities of social media platforms to target their messages to specific customers. Peer reviewed medical and professional journals are beginning to develop their own initiatives using social media to advertize unique content. We present the nascent Journal of NeuroInterventional Surgery experience.
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Contributors KMF composed the original draft. All of the other authors (AFD, MH, JAH, and RWT) had the opportunity to review and provide meaningful feedback, and helped to construct the final manuscript.
Competing interests None declared.
Provenance and peer review Not commissioned; internally peer reviewed.